The NFTs Whale Collectors are Buying

I crunched the data on the top 100 SuperRare collectors of the past year to find out what they were spending, what kind of art they were buying and how they were allocating their funds. Here are 10 key insights I found 👇

[1/10] A total of $28M was spent by the Top 100 SuperRare collectors over the past year, with 50% of this spend being made by the top 15 collectors.

[2/10] The Top 100 collectors had total purchases ranging from $57k to $3M.

[3/10] The average spend per NFT was $21,765.04 (13.36 ETH) and ~90%  of the top collectors had a spend per NFT below $50k (30.70 ETH).

[4/10] The average top collector had one big purchase that accounted for 34% of their total spend.

[5/10] On SuperRare, artists can add tags to their work. The most popular tag in the 'currently owned' collections of the top 100 was #𝟯𝗗 which appeared 1159 times, followed by #𝗮𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻 (847), #𝗴𝗶𝗳 (775), #𝗮𝗯𝘀𝘁𝗿𝗮𝗰𝘁 (729) and #𝘀𝘂𝗿𝗿𝗲𝗮𝗹 (719).

You can see a word cloud of the tags below. For the life of me, I can't understand why so many artists felt the need to use the #𝗮𝗿𝘁 tag 😅

[6/10] The artist who showed up in the most 'currently owned' top 100 collections was a tie between @missalsimpson and @Coldie, who both had at least one piece in 20 collections. This was closely followed by @Hackatao (18) and @mbsjq (17).

[7/10] 64% of the top collectors had a Twitter account that linked to their NFT activity. Within that group, audience size was not a good indicator of buying power.

[8/10] The median number of NFTs purchased over the past year by collectors in the sample group was 25.

[9/10] The biggest purchase made by a Top 100 collector was this Wednesday's historic sale of “𝗗𝗲𝗮𝘁𝗵 𝗗𝗶𝗽” by @XCOPYART to @punk4156 for $1.73M! This secured @punk4156 the #1 spot on the SuperRare collectors leaderboard.

[10/10] There were two collectors in the SuperRare Top 100 who were artists themselves: @fewocious and @Coldie. It was encouraging to see big artists reinvesting in the community and hopefully as more fortunes are made in the cryptoart world this stat will rise.

As seen in the chart below (Credit: @richardchen39 Crypto Data King), SuperRare is a huge player with one of the highest sales volumes of any curated platform, so these insights should give us some indication of the mindset of big collectors across the space.

Disclaimers

(1) The number of NFTs 'currently owned' does not equal the total number of works purchased by the collector. No of works owned can be lower because the collector sold some NFTs or higher because they received transfers of NFTs as swaps or gifts.

(2) I feel the need to point out that many 2D artists did not tag their work as #𝟮𝗗, whereas most 3d artists tagged their work as #𝟯𝗗. Lots of 2D artists used the #𝗶𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 tag though, which was the 6th most popular tag and showed up 510 times.

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